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Blog
Practical notes on SEO, GEO and AI visibility, written the same way we run audits: plainly, and without claiming more certainty than the evidence supports.
Strategy
What GEO (Generative Engine Optimization) Actually Means
Why being findable in ChatGPT and AI Overviews is a different problem from ranking on Google, and what actually changes when you optimize for it.
SEO
A Local SEO Checklist for Small Businesses in Cyprus
The concrete, unglamorous items that decide whether a local business shows up when someone nearby searches for what it sells.
Process
What "Evidence First" Actually Means in a Marketing Audit
A look inside the audit process behind every AVYLOA engagement, and why flagging what we are not sure of matters as much as what we find.