Blog
Practical notes on SEO, GEO and AI visibility, written the same way we run audits: plainly, and without claiming more certainty than the evidence supports.
Strategy
What a Marketing Retainer Should Include: A Checklist for Small Businesses
Written scope, accounts in your name, ad costs and fees shown separately, reporting, a GDPR agreement and a clean exit.
SPF, DKIM and DMARC Explained for Small Business Owners
What the three DNS records do, what Gmail and Outlook require, and a six step setup that keeps your emails out of spam.
Paid advertising
Eight Google Ads Mistakes That Waste a Small Business Budget
Location settings, broad match, network settings, wrong conversions and missing consent signals: what to check before you spend more.
Online shops
Google Merchant Center for Online Shops: What to Set Up Before Your Products Appear
What Merchant Center does, what changed in Europe in 2026, what your shop needs first and which product data decides whether products appear.
AI visibility
Is Your Business Mentioned by ChatGPT? A Simple Test You Can Run Today
Five steps to check whether AI assistants name your business, which sources they use, and what to do if you are missing.
Reviews
How to Ask Customers for Google Reviews Without Breaking the Rules
What Google allows and forbids when you ask for reviews, what happens if you break the rules, and a routine that brings in genuine reviews.
SEO
Local SEO in Paphos: What Actually Moves the Map Rankings
How Google decides which Paphos businesses appear in the map results, and what improves relevance, distance and prominence.
Strategy
What GEO (Generative Engine Optimization) Actually Means
Why being findable in ChatGPT and AI Overviews is a different problem from ranking on Google, and what actually changes when you optimize for it.
SEO
A Local SEO Checklist for Small Businesses in Cyprus
The concrete, unglamorous items that decide whether a local business shows up when someone nearby searches for what it sells.
Process
What "Evidence First" Actually Means in a Marketing Audit
A look inside the audit process behind every AVYLOA engagement, and why flagging what we are not sure of matters as much as what we find.