A brand is what people remember after they have left your website. For a small business that mostly means one thing: looking the same everywhere. The same logo, colours, typefaces and tone on the website, the Google profile, social media, ads, invoices and the sign on the door.
We build the brand system once and then make sure every channel uses it.
Who this is for
New businesses that need an identity, and existing businesses whose look has drifted apart over the years: an old logo on the van, a different colour on the website, a third style on Instagram.
What is included
- Logo variants for light and dark backgrounds, favicon and social profile images
- Colour palette and typography with clear rules for use
- Templates for social posts, presentations, invoices and offers
- A review of your current photos and images, with a shot list for what is missing
- Print basics: business cards, flyers, signage and QR codes with tracking
- A short brand guide so that anyone on your team can apply it
How we work
We begin with your positioning, because a brand only works if it expresses something true about the business. Then we design, test the logo at very small and very large sizes, and deliver a complete asset package with every file in the formats you will actually need. After that, the brand is applied across your channels as part of the ongoing retainer.
What it looks like in practice
AVYLOA's own identity follows the same approach: one word mark with a small check mark built into the last letter, a palette of graphite, petrol and limestone, and an asset package with logo, favicon, social images and documentation, applied the same way on the website, LinkedIn, invoices and reports.
Frequently asked questions
Do you also do a full rebrand?
Yes, but often a careful refresh is the better choice, because it keeps the recognition you already have.
Who owns the logo files?
You do. You receive all source files and usage rights for your business.
Can you work with our existing designer?
Yes. We can take over a finished identity and focus on applying it consistently.
This is one part of AVYLOA's all-inclusive retainer, not a standalone package sold on its own. Every engagement starts with the same audit-first process described on the how we work page, then a service mix built around what your business actually needs. Brand work feeds into website design, social media and content creation.