A website has one job for most small businesses: turn a visitor who is ready to act into an enquiry, a call or a booking. Design matters, but only in service of that job. We build sites that load fast, read clearly on a phone and make the next step obvious.
Just as important is what happens after launch. A site that nobody maintains slowly breaks: plugins age, forms stop delivering, content goes out of date. Ongoing care is part of the retainer, not an extra.
Who this is for
Businesses that need a new website, and businesses whose existing site works on paper but does not produce enquiries. We work with WordPress and with lightweight static sites, depending on what the business needs and who will edit it later.
What is included
- Page structure and navigation based on what your customers actually search for
- Copy that explains the offer in plain language, in the languages your customers use
- Mobile first design with clear calls to action, phone and messaging links where they help
- Contact forms that are tested end to end, including whether the email really arrives
- Legal basics: legal notice, privacy policy and a cookie consent that matches the tools you use
- Speed, security and backups, with updates handled for you
How we work
We begin with an audit of your current site: what is indexed, which pages bring visitors, where they drop off and what is technically broken. The new or improved structure follows from that. Before anything goes live, every form and every tracking event is tested, and after every technical change the forms are tested again. A website that quietly stops sending enquiries is the most expensive kind of problem, because nobody notices it.
What it looks like in practice
On an existing WordPress site for a serviced accommodation business, the most valuable work was not a redesign. It was making sure that enquiry forms delivered reliably after caching and performance changes, that each form submission was measured as a real enquiry, and that key landing pages answered the exact questions visitors were searching for.
Frequently asked questions
Do you build on WordPress?
Yes, and we also build lightweight static sites. We recommend whatever fits your business and how you want to edit content.
Who owns the website and the domain?
You do. Accounts, domain and content belong to your business, and we work with access you grant us.
Can you take over a site another agency built?
Yes. We start with an audit, document what we find and then take over maintenance step by step.
This is one part of AVYLOA's all-inclusive retainer, not a standalone package sold on its own. Every engagement starts with the same audit-first process described on the how we work page, then a service mix built around what your business actually needs. Websites work best together with SEO, analytics and brand and design.