Marketing produces enquiries. What happens next decides how many of them turn into customers: how fast someone answers, whether there is a follow-up, and whether past customers ever hear from you again.
We set up the systems behind that: a simple CRM, reply templates, email and WhatsApp flows, the technical basics that keep your emails out of spam folders, and automations that take routine work off your desk.
Who this is for
Businesses that get enquiries by form, email, phone and WhatsApp and lose track of them, and businesses with a list of past customers that is never used.
What is included
- An enquiry process: response time targets, reply templates and a follow-up routine
- A simple CRM or lead list that records the source of every enquiry, so cost per customer becomes visible
- Newsletter setup with double opt-in and a welcome series
- Automated emails for returning customers and seasonal offers
- Email deliverability: SPF, DKIM and DMARC set up and checked for your domain
- WhatsApp Business: catalogue, quick replies and away messages
- Automation of routine work, for example counting enquiries and bookings for your monthly report or sending reminders, so nobody has to copy numbers by hand
- AI assistants for standard questions on your website or in WhatsApp, clearly marked as AI and with a handover to a person
How we work
We map how enquiries arrive today and where they get lost. Then we choose the simplest tool that solves it, often something you already pay for. Every automated message is written and tested before it goes live, and nothing is sent to your customers without your approval. Sign-up forms and consent texts follow GDPR rules.
Automations get the smallest access they need and are documented, so you can see what runs and switch it off at any time. An AI assistant always says that it is an AI, only answers from information you have approved, and passes anything else to a person.
What it looks like in practice
For AVYLOA's own domain, email authentication with SPF, DKIM and DMARC was set up before the first client email was sent, and every enquiry from the website form is delivered to one shared inbox. The same checklist is used for every client domain.
For a serviced accommodation business, a small script now counts new enquiries, sent booking forms and new Google reviews in the business inbox on the first day of each month and writes them into the monthly report. It only reads subjects and dates, and it never sends or deletes anything.
Frequently asked questions
Which CRM do you recommend?
It depends on your size and tools. For many small businesses a well structured shared list is enough at the start.
Is a newsletter worth it for a small business?
Usually yes, if you have past customers. It is one of the cheapest ways to get repeat business.
Do you send messages on our behalf?
Only messages you have approved. Automated flows are set up with your sign-off.
Do you build AI chatbots?
Yes, where they save real time, for example for questions about opening hours, prices or availability. The assistant says that it is an AI, and anything it cannot answer goes to a person.
This is one part of AVYLOA's all-inclusive retainer, not a standalone package sold on its own. Every engagement starts with the same audit-first process described on the how we work page, then a service mix built around what your business actually needs. Enquiry tracking connects with analytics and reporting and paid advertising. Our guide SPF, DKIM and DMARC explained shows how to keep business emails out of spam.