More and more people ask an AI assistant before they search. ChatGPT, Microsoft Copilot, Perplexity, Gemini and Google's AI Overviews now answer questions like "where can I stay near the base" or "who does interior design in Paphos" directly. If your business is not named or linked in those answers, you are missing a growing share of enquiries.
Generative Engine Optimization (GEO) is the work of making your business easy for these systems to find, understand and cite correctly.
Who this is for
Businesses whose customers research before they buy, especially in niches where people ask detailed questions: accommodation, health, specialist services, B2B. GEO builds on good SEO, so it usually runs alongside it.
What is included
- Measurement: is your business named or linked for your most important questions in ChatGPT, Copilot, Perplexity, Gemini, Google AI Overviews and AI Mode
- Clear fact blocks on your site: prices, locations, numbers, comparisons and FAQs that AI systems can quote
- A consistent brand entity: the same name, address, phone and description everywhere, with structured data that links your profiles
- Technical access: llms.txt, AI crawlers allowed in robots.txt, fast and clean HTML
- Mentions on trusted third-party sites, directories and communities, done honestly
- A monthly comparison of where you are cited and where competitors are
How we work
We test a fixed set of real questions your customers ask and record which sources each AI system names. That gives a baseline. Then we close the gaps that are under your control: missing facts on your site, inconsistent business details across the web, pages that are hard for crawlers to read. We repeat the same questions each month, so changes are measured, not guessed. For background read what GEO actually means.
What it looks like in practice
For a serviced accommodation business, a first measurement showed that Google AI Overviews already cited the website for the main question, while ChatGPT linked it in only one of three answers and Copilot named it in one of three. The work then focused on clear fact pages and consistent listings, and the same questions are re-tested on a fixed schedule.
Frequently asked questions
Is GEO different from SEO?
It builds on SEO but adds two things: measuring AI answers directly, and making facts about your business easy to quote. Good SEO is the foundation.
Can you guarantee that ChatGPT recommends us?
No. AI answers change and nobody controls them. We can make your business easier to find and cite, and measure the effect over time.
Which AI tools do you check?
ChatGPT, Microsoft Copilot, Perplexity, Gemini, Google AI Overviews and AI Mode, plus others where they matter for your market.
This is one part of AVYLOA's all-inclusive retainer, not a standalone package sold on its own. Every engagement starts with the same audit-first process described on the how we work page, then a service mix built around what your business actually needs. GEO works together with SEO, local SEO and reviews and reputation. Our article is your business mentioned by ChatGPT? shows a simple test you can run yourself.